About this campaign
Insurance company OHRA knows that no one finds the business of insurance fun. That’s why this campaign, developed by Joe Public, focuses on the feeling of relief you experience with an insurer. Keeping their brand strategy of ‘positively surprising’ the customer in mind, Jelle de Jonge directs Roos and Matthijs through multiple imagined worst case scenarios, which are fortunately cut short thanks to OHRA’s flexible, fair and pleasantly surprising policies.
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