People direct. Machines generate. That is the guiding principle at Holy Tools, Holy Fools’ new inhouse-studio, where AI and VFX take centre stage. Both amplify our creativity and strengthen our ability to tell stories in new and unexpected ways. And yes, we’re having a lot of fun doing it.
We put together a director-led AI team or a core group of VFX experts, supported by AI-savvy artists and experienced producers. Now more than ever you need people who understand storytelling and know how to communicate with agencies and brands throughout the process.
In our experience, films are so much better when they are directed by talented storytellers with a sense of humor, taste, timing and aesthetics. That’s why we at Holy Tools call it ‘storytelling from a to i’.
A recent example of an AI-generated production is our ADCN award-winning advert for FC Hyena. This remarkable trailer and commercial, made with such love and craftsmanship, has been showing at the FC Hyena cinema for some time and is now appearing online. A piece of magic storytelling in which filmmaker Johan Kramer reveals the origin of FC Hyena’s name.