People direct. Machines generate. That is the guiding principle at Holy Tools, Holy Fools’ new inhouse-studio, where AI and VFX take centre stage. Both amplify our creativity and strengthen our ability to tell stories in new and unexpected ways. And yes, we’re having a lot of fun doing it.
Our directors work alongside AI artists, VFX specialists and experienced producers. We believe technology works best in the hands of talented storytellers — people with a strong sense of story, humour, timing and craft. That’s why we at Holy Tools call it ‘storytelling from A to I’.
A recent example of an AI-generated production is our ADCN award-winning advert for FC Hyena. This remarkable trailer and commercial, made with such love and craftsmanship, has been showing at the FC Hyena cinema for some time and is now appearing online. A piece of magic storytelling in which filmmaker Johan Kramer reveals the origin of FC Hyena’s name.