About this campaign
What happens when you bring different creative minds together and simply give them room to come up with something fun? For Bavaria we created original ideas, small in budget but with the potential to travel far beyond it. One of the ideas that came out of this collaboration is The Hassle of Drinking Beer : a campaign of three absurd films exploring just how difficult drinking beer would be without elbows, a glass or water. Turns out, something as simple as having a beer can be quite a hassle.
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