Director Jelle de Jonge’s crew and Santa’s crew joined forces to deliver a seasonal masterpiece. From set design to camerawork, every detail was an Elf-out-of-10!

What is your reason for working with Johan Kramer? His playful storytelling style, his use of zooms, or his love of colorful graphic images?! For the unique sports label Klabu, he combined all these reasons to create an eye-catching campaign for their new bag. Join the club!

Summer may be over, but off-season travelers share the same struggle: wrestling with an overstuffed suitcase, hoping it zips before the adventure begins. Director Jamille van Wijngaarden packed that pre-travel stress into a playful story.