About this campaign
Hans Anders has been known as the low price opticians and hearing professionals since the 1980s. With this campaign, directed by Mattias Schut, we are reminded that Hans Anders stands for much more than affordability. We watch the ever-sweet Loes as she symbolically shops for a new pair of glasses (or two) after finally choosing to start a new life for herself. The kind of care and attention she finds at Hans Anders are a world away from the inattentive husband she has left behind, and leave her feeling ‘like a princess’.
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