About this campaign
These Albert Heijn commercials revolve around everyday life being ‘nice and busy’. Jelle de Jonge brings his extensive experience as a TV series director to each commercial, which each function like mini sitcom episodes. We follow Ilse, the supermarket manager, navigate the work-life-home balance. Through her we understand how Albert Heijn makes life easier for its customers, as she balances the same daily challenges we all face.
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