People direct. Machines generate. That is the guiding principle at Holy Tools, Holy Fools’ new inhouse-studio, where AI and VFX take centre stage. In our experience, films are so much better when they are directed by talented storytellers with a sense of humor, taste, timing and aesthetics.
For some productions, we put together a director-led AI team or a core group of VFX experts, supported by AI-savvy artists and experienced producers. Now more than ever, you need people who understand storytelling and know how to communicate with agencies and brands throughout the process.
A recent example of an AI-generated production is our ADCN award-winning advert for FC Hyena. The most important thing remains: filmmakers first, then the resources. That’s why we at Holy Tools call it ‘storytelling from a to i’.
This remarkable trailer and commercial, made with such love and craftsmanship, has been showing at the FC Hyena cinema for some time and is now appearing online. A piece of magic storytelling in which filmmaker Johan Kramer reveals the origin of FC Hyena’s name.