Youri’s work as a writer and director is uniquely dry. He finds humour in stripping things back, creating space for awkward silences and quirky performances by a distinctive cast. Heavily inspired by real stories and people, he elevates the ‘everyday’ with well considered long shots that are rich in humorous detail and leave viewers curious for more. Youri got fired up by this original campaign for Bitonic, a project that fits him like a glove.