About this campaign
Tobias Pekelharing encourages the Dutch to embrace the Staatsloterij by placing emphasis not on the prizes, but on the sense of potential you get once you have bought a ticket. With this edition of the ‘It Can Happen’ campaign, Tobias created familiar worlds and characters that make the experience of winning even more tangible, all served up with a big helping of foolish humour.
More Staatsloterij
